Business Cards - Promoting Business Strategy

What is Business Card?

In this era, there are numbers of ways available by which you can promote your business to people. The mostly used way for this purpose is the internet. Other than this, business cards are a traditional way to promote your business. Business cards are actually a card bearing business information about an individual or a company. Business cards are nothing but a small rectangular or square shaped card printed with important details. Business card should offer name of a company, logo and its contact information on it. Contact information may include e-mail ID, fax number, phone numbers, and its official websites. Along with this, Business card also used to share an addresses of social networking sites i.e., Facebook, LinkedIn, twitter etc. Through which people can contact back to you. Traditionally, many cards were designed in a simple way like black text on a white paper.

Designing of Business Cards

Apart from the common business card made up of papers, there are some special business cards made by other stuffs which are discussed below.

1. Plastic business cards

Plastic business card has the same thickness as that of standard credit cards. You can make plastic cards thicker if you want. Plastic cards are made up of quality heavy weight plastics. Plastic cards have a wide range of uses which includes membership cards, loyalty cards, business cards, ID cards, gift cards, access cards, and other prepaid cards. Plastic card used for some traditional purpose too. Standard sizes of the plastic cards are 3.375 inches by 2.125 inches (credit card size), 3.5 inches by 2 inches (business card size), 3 by 5 inches, and 4 by 6 inches (postcard size). There are four kinds of the plastic business cards given as.

• Translucent cards
• Tinted translucent cards
• Satin cards
• Full color cards

2. Metal business card

Metal business card actually comes under the category of most professional business cards that represents any kind of business with unique and very powerful brand identity. These cards are designer business cards. As it is designer, this approach helps to ensure that clients as well as potential clients receive an impact image of the related company. In a world where saying goes like “first impressions are forever”, these metal business cards are the best choice for any professional for sure. Metal business cards are made up of stainless steel, brass and copper. In order to make metal business cards, you can use different frames and texture for the dynamic look. Standard sizes of the metal cards are 3.3 by 2.2 inches (credit card size) and 3.5 by 2 inches (USA and Canada size). Following are some kinds of metal business cards.

• Metal cards
• Mini metal cards
• Coloured metal cards
• Black metal cards.